The entire India Khadi& Village Industries Board was established in January, 1953 (AIKVIB) by the Government of India. In 1955 it was decided that the governing body should replace the Board and the KVIC Act was passed in 1956. In 1957 KVIC became a legal entity. According to KVIC, in 2017, a total of 460,000 people were employed in the card manufacturing industry. Production and sales increased by 31.6% and 33% respectively in 2017 after the introduction of multi-spindle charkas to improve productivity by replacing single-spindle charkas. In 2019 it was reported that total card sales in India increased by 28% over the 5 years prior to 2018-2019. Revenue from Khadi last financial year stood at R3,215 crore and KVIC has set a target of R5000 crore by 2020. Prime Minister Narendra Modi has argued that cardboard is a movement to help the poor. He also pointed out that the Khadi and the Village Industries Commission are a legal entity that works in the development and development of the card industry and rural areas. He praised Gujarat and Rajasthan for being known for the poly card, while Haryana, Himachal Pradesh, Jammu and Kashmir are best known for the fur card, with various provinces also making efforts to advertise the khadi .
This year India will be celebrating the eighth edition of International Day of Yoga on 21 June 2022. Prime Minister Shri Narendra Modi has announced ‘Yoga for Humanity’ as the theme for this year, to ensure how yoga helped humanity alleviate suffering during the Covid-19. . He has a strong feeling that yoga will unite people with kindness and compassion during the geopolitical post-Covid-19 crisis and promote a sense of global solidarity.
The Center of Excellence of khadi(CoEK) was established by KVIC, MSME Department at NIFT, with the aim of helping Khadi Institutions (KIs) successfully design, produce and market high quality separate card products in the Indian and international markets all. The Center of Excellence for the khadi (COEK) furthers the sentiments expressed in the body by drawing a strong resemblance to the ‘spirit of the khadi’ – meaning “sympathy for everyone in the world”. The essence of yoga is balance – not just the balance within the body or that between the mind and the body, but also the balance in human relationships with the world.
Looking at the core concept of Yoga, a team of designers at CoEK have designed a variety of ‘well-dressed’ ‘Svadha’ designs to reflect the flexibility of the card on International Yoga Day. In Atharvaveda, ‘Svadha’ means freedom, comfort or happiness, which are truly the hallmarks of this collection. Ensembles from the collection are presented to yoga practitioners and yoga lovers to try and give their feedback. The inclusion of features of a shoulder-strapped yoke, a pleat box in the middle of the upper back and a low crotch, lower wrap for easy stretching and extra comfort, high points for health collection.
Dr Kiran Bedi, a social activist, award-winning Ramon Magsaysay, and former Lieutenant Governor of Puducherry, visited the CoEK office at NIFT to approve the collection and collaborate with the designers. Indian Plogman Mr. Ripu Daman Bevli chose to wear ensembles from the Svadha collection and appreciated the luxury of the card as a fabric and silhouette that gives you the ease to do yoga or exercise. The well-dressed ‘Svadha’ dress emphasizes the values of consideration and tolerance and is intended to attract all age groups from Gen Z to the youngest at heart. Healthy clothing uses hand-woven card in natural colors. The card strings bind people all over the world in the true sense of the word ‘Vasudhaiva Kutumbakam’ – the world is one family.
