Digital Focus: No ads promoting online betting and gambling in India and the betting may poses significant financial, socio-economic risk to the consumers’: An advisory issued to media platform: MoIB

Ministry of Information and Broadcasting has issued an advisory to print, electronic and digital media to refrain from advertising online betting platforms. The advisory comes in light of instances of a number of advertisements of online betting websites/platforms appearing in print, electronic, social and online media.

Betting and gambling is illegal in most parts of the country. The online betting and gambling may pose significant financial and socio-economic risk for the consumers, especially youth and children has been stated in the advisory states.

The advisory has further added that, these advertisements on online betting have the effect of promoting this largely prohibited activity. “The advertisements of online betting are misleading, and do not appear to be in strict conformity with the Consumer Protection Act 2019, Advertising Code under the Cable Television Networks Regulation Act, 1995, and advertisement norms under the Norms of Journalistic Conduct laid down by the Press Council of India under the Press Council Act, 1978”, it has stated.

The advisory has been issued for larger public interest, and it has advised to the print and digital media platform to refrain from publishing advertisements of online betting platforms. It is also mentioned in the advisory that, the online and social media, including the online advertisement intermediaries and publishers, to not display such advertisements in India or target such advertisements towards the Indian audience.

In the similar line dated on 4^th December, 2020, the Ministry of Information & Broadcasting had issued an advisory to Private Satellite TV channels to adhere to the Advertising Standards Council of India (ASCI) guidelines on advertisements of online gaming which contained specific Do’s and Dont’s for print and audio-visual advertisements of online gaming.

The detailed advisory read: https://mib.gov.in/sites/default/files/Advisory%20on%20online%20betting%20advertisements%2013.06.2022%282%29_0.pdf

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