The Center will develop a framework for testing false reviews on E-Commerce websites. The Department of Consumer Affairs (DoCA) after studying the current method followed by E-Commerce companies in India and the best practices available worldwide, will develop these frameworks.TheDoCA in partnership with the Advertising Standards Council of India (ASCI) and various stakeholders such as E-Commerce, Consumer Forums, Law University, Lawyers, FICCI, CII, Consumer Rights Activists and others at the conference discussed the size and future map. false reviews on websites.
Since e-commerce involves real-time purchasing experience without any opportunity to actually view or test the product, consumers rely heavily on reviews posted on e-commerce forums to see the views and knowledge of users who have already purchased a good product or service.
“Tracking by verifying the authenticity of the reviewer and the legal obligation associated with the forum are two important issues here. And e-com players must disclose how they select the “most appropriate updates” to be displayed in a fair and transparent manner, “said DoCA secretary Shri Rohit Kumar Singh.
All stakeholders agreed that the matter should be closely monitored and that a proper framework governing the review may be made to address the issue to protect consumer interests.Stakeholders from e-commerce companies claim that they have structures in place to monitor false reviews and would be happy to participate in creating a legal framework for the matter.
Along with the DoCA Secretary, Ms. NidhiKhare, Additional Secretary and Mr. Anupam Mishra, Joint Secretary at the meeting. Ms Manisha Kapoor, CEO, ASCI highlighted the categories of false and misleading reviews and their impact on consumer interest. Paid reviews, unconfirmed reviews and no disclosure in the event of recommended reviews making it difficult for consumers to see the actual reviews were among the issues discussed.
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