Maruti Suzuki India has launched a new financing option designed to help current customers upgrade to its Grand Vitara SUV with greater ease. The plan introduces more affordable equated monthly installments (EMIs), beginning at Rs 9,999, which is notably lower than traditional financing rates. According to Senior Executive Officer for Marketing & Sales, Partho Banerjee, the scheme is part of a strategy to make premium vehicles more accessible to loyal customers.
Under this scheme, buyers have the flexibility to return the vehicle after five years or 75,000 kilometers at a guaranteed buyback value of 50 percent of the car’s original cost. Additionally, customers are offered the choice to repurchase or exchange the vehicle at the end of the term, offering multiple pathways depending on their future preferences.
The financing plan is initially available in Delhi-NCR, Mumbai, and Bengaluru, with further expansion on the cards based on the program’s performance. Maruti Suzuki also hinted at extending this offer to other vehicles, including its upcoming electric model, the e-VITARA.
This announcement comes as the company celebrates a milestone of 3 lakh Grand Vitara units sold within just 32 months of launch. The financing initiative reflects the brand’s focus on customer retention and its intent to support a smoother transition to new models through flexible ownership solutions.