Aryan Khan’s luxury apparel brand, D’YAVOL X, continues to stir conversation, with the recent launch of a new collection featuring his father, Shah Rukh Khan, and sister, Suhana Khan, as models. However, the brand’s “ridiculously high” prices have left fans divided.
The latest collection, showcased by Shah Rukh and Suhana Khan, prompted social media users to discuss the steep prices of D’YAVOL X clothing. Some expressed shock at the pricing, listing various items and their corresponding costs, while others defended the brand, citing Shah Rukh Khan’s legacy in entertainment as a justification for the premium prices.
Fans took to Instagram to comment on the post, with some expressing disbelief at the high prices and others praising the elegance of the father-daughter duo. However, some defended the pricing, emphasizing their willingness to pay extra to support Shah Rukh Khan and his family.
Shah Rukh Khan himself addressed the issue last year, acknowledging the concerns over pricing and promising to take action to address them. In response to a fan’s request for more affordable options, Shah Rukh expressed his intent to make changes to ensure accessibility.
The ongoing debate highlights the balancing act between brand prestige, celebrity association, and consumer affordability. As D’YAVOL X continues to navigate the fashion industry, its pricing strategy and public perception will remain under scrutiny.
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