Researchers have identified an effective method for reducing alcohol consumption by emphasizing the increased risk of cancer associated with drinking and encouraging individuals to count each drink. The study, conducted in 2021, found that pairing information about alcohol-related cancer risks with the practical action of counting drinks led participants to significantly reduce their alcohol intake over a six-week period.
The study involved three surveys with a total of 7,995 participants, and the combination of a TV ad linking alcohol to cancer, along with the suggestion to count drinks, emerged as the most effective intervention compared to a control group. While other approaches, such as encouraging individuals to set a specific number of drinks and adhere to it, prompted some reduction attempts, the pairing of cancer-related messaging and drink counting stood out as the most successful.
The researchers noted that many people are unaware of the carcinogenic properties of alcohol, making it essential to provide drinkers with information about associated health risks and practical actions to reduce those risks. Alcohol consumption is linked to various health problems, including cancer, premature death, heart disease, digestive issues, and an increased risk of dementia.
As health agencies explore different strategies to address alcohol-related harm, including restricting availability and increasing prices, the study suggests that personalized approaches, such as highlighting specific health risks and promoting practical actions, can play a crucial role in influencing behavior around alcohol consumption.
The study focused on a demographic representative of the Australian drinking public, and while the approach may not universally apply, it offers insights into tailoring alcohol harm-reduction campaigns effectively. The research was published in Addictive Behaviors.
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Reference: https://www.sciencealert.com/theres-one-easy-strategy-to-reduce-alcohol-intake-scientists-say
