The alleged poll-bound poster war between the ruling Bharatiya Janata Party (BJP) and the opposition Congress in Madhya Pradesh took a corporate turn earlier this week, with digital payments company PhonePe issuing a stern warning to the Congress party over the use of its logo. on posters she put up to attack the rival BJP.
“The PhonePe logo is a registered trademark of our company and any unauthorized use of PhonePe’s intellectual property rights will require legal action. We humbly request @INCMP to remove posters and banners with our brand logo and color,” the company said in a statement on microblogging site Twitter on Monday.
He also added, PhonePe objects to the unauthorized use of its brand logo by any third party, whether political or non-political. We are not affiliated with any political campaign or party.
Madhya is set to go to assembly polls later this year and the BJP and Congress are locked in a tight battle for supremacy in the upcoming polls.
PhonePe’s statement comes days after posters of Madhya Pradesh Chief Minister and BJP leader Shivraj Singh Chouhan appeared in Madhya Pradesh, bearing the PhonePe logo and alleged “50 percent commission” in the state.
The poster was also shared by the state unit of the Congress on Twitter earlier this week.
A similar campaign against the previous Basavraj Bommai-led BJP government in Karnataka was run by the Congress before last year’s assembly elections, which the Congress won with a decisive majority. The ’40 percent sarkar’ campaign was seen as an allusion to the ‘40% commission’ controversy that erupted in April last year following the death of Belagavi-based contractor Santosh Patil. In a purported suicide note, Patil accused former state minister and BJP leader K.S. Eshwarappa demands 40 percent commission for a government project.
The Shivraj Singh Chouhan posters in Madhya Pradesh reportedly followed the appearance of similar posters targeting Congress leader and former CM Kamal Nath with the slogan “Wanted Commission Nath”.
While the BJP denied being involved in the Kamal Nath posters and accused the Congress of playing “dirty politics”, the Congress MP claimed that it was the BJP’s fear of losing ground in the state that prompted it to resort to such tactics.
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