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Social Media Focus: Role of social networking media in the awareness generation among the masses in India

By December 2012, the number of users of social media in Indian cities had reached 62 million. The sudden availability of smartphones and mobile internet has led to an increase in the use of social media. All business operations in India rely on social media to understand the basics of its customers, to raise product awareness and collaboration. Indian network users use social media to build visible communities, groups and communication and chat. There is no doubt, then, that Information and Technology, especially the fast-growing social media platforms, play a vital role in shaping the minds of consumers in certain products and products. At the same time, it is used for entertainment and entertainment by most of the online Indians. Each day, some 100 million Indians engage in social media, more than the German population.

Indian Political Communication Media

The social media platform is not only for you and me but also for politicians. Through various political activities and politicians in India they have brought social media to the fore. Social media is expected to play a major role and play a key role in the forthcoming national elections. Research conducted by the IRIS Knowledge Foundation and supported by the Internet and Mobile Association of India (IAMAI) has demonstrated this. Social media will change the real game with political leaders with millions of followers on Twitter and followers on Facebook and Google+. To create a particular image, most politicians have their own websites. A few examples:

All recent speeches by Gujarat Prime Minister Narendra Modi have received a lot of attention on social media. He even hosted a political conference on Google+ Hangouts and this makes him the third politician in the world to do so after Obama and Australian Prime Minister Julia Gillard. Ajay Devgan hosted his Google+ Hangout where the average person was free to ask live questions from him. You are most active on YouTube, Facebook and Twitter.

Shashi Tharoor is very active on Twitter and her tweets have been quoted in mainstream media.A few months ago, you should have seen a page on Facebook looking for Dr. Abdul Kalam as president of India.Then there is Anna Hazare’s Social Media Campaign against corruption in India.Many researchers have suggested that social media is more powerful and more effective than television.

Communication and Business Media

The role of communication platform in business and consumer markets in India cannot be underestimated. A change in consumer behavior that changes the role of communication in India. Over time, the use of social media has changed dramatically from entertainment to entertainment and information and marketing. For business purposes, Facebook is a very important social media platform as there is customer communication, followed by Twitter, YouTube and blogging. A social media platform is used by companies to build communities to communicate and disseminate news.

So not only the people but every organization, whether large or small, has an Internet presence on Facebook, Twitter, Pinterest, YouTube channels and other related social media platforms. 95.7% of organizations in India use social media to build communities, 76.1% to highlight product issues, certain platform parameters such as popularity, sharing, commenting, company-based people considered 81% of organizations to measure their success. . In terms of budget, most organizations set a budget of less than INR 10 million for their telecommunications spending which makes up 1-5% of their total marketing budget. Social media interaction provides useful information about customer behavior in the organization on a regular basis.

Social Media and Employment in India

Communication and hiring platforms go hand in hand with the fact that social media is becoming an integral part of hiring companies. These companies use LinkedIn, Facebook and Twitter to recruit new employees and skills. Therefore, gone are the days when employees and employees relied on job exchanges and classified ads. Hiring through traditional social media was based on intestinal sensitivity while on social media platforms, based on interaction, communication and direct response. Most organizations have a well-planned strategy for acquiring talent through social media.

Social Media and IPL

The social media platform also plays an active role in the Indian Premier League (IPL) by providing the latest information and live content on sites such as Facebook, Twitter, Google+ and YouTube. Teams keep in touch with their fans through social media and there is good communication. For IPL sponsors and brands, such interactions and access to social media are a benefit. So there is no way to ignore social media for business and entertainment purposes.

READ ALSO : Economy Focus: Role of Women’s in the economic development of India and how they are engaged in the economic development sectors.

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